The Challenge: Standing Out at the World's Biggest Tech Event
Mobile World Congress brings over 100,000 attendees to Barcelona every year. With thousands of exhibitors competing for attention, the question every brand faces is the same: how do you make people stop, engage, and actually remember your stand?
Mobile World Congress brings over 100,000 attendees to Barcelona every year. With thousands of exhibitors competing for attention, the question every brand faces is the same: how do you make people stop, engage, and actually remember your stand?
Infovista came to us with a clear goal — create an interactive experience that attracts visitors, keeps them at the stand long enough to have a conversation, and gives them something worth sharing.
The Solution: AI-Powered Photo Transformations
We set up our AI Photo Booth directly at Infovista's stand. The concept was simple but effective: visitors step in front of the camera and get instantly transformed into Formula 1 drivers — in Infovista's brand colors.
The entire process takes under 30 seconds. No apps to download, no waiting. Visitors receive their photo instantly via QR code and can share it on social media right away — with Infovista's branding in every image.
Why F1 Drivers?
The theme wasn't random. It was chosen to align with Infovista's brand identity and messaging around speed, performance, and precision — values that resonate with their product offering. Every AI transformation reinforced the brand story.
How It Worked in Practice
Day 1 — Within the first hour, a small crowd formed around the booth. The first visitors shared their photos on LinkedIn, tagging Infovista. Others walking by saw the experience and joined.
Days 2-4 — The booth became a landmark. Attendees who had seen the photos online came specifically to try it. The stand team used the natural queue as an opportunity to start conversations and qualify leads.
The Numbers
- 400+ photos created over 4 days
- Visitors spent 3-5 minutes at the stand (vs. seconds walking past)
- Branded photos shared organically across LinkedIn, Instagram, and WhatsApp
- Qualified leads captured directly at the booth
Why an AI Photo Booth Works at Trade Shows
Traditional trade show entertainment — giveaways, screens playing videos, product demos — all compete for the same short attention span. An AI Photo Booth works differently because it makes the visitor the center of the experience.
It Creates a Reason to Stop
People are naturally curious. When they see others being transformed into something unexpected, they want
to try it themselves. The queue builds organically.
It Generates Dwell Time
While waiting for their turn and viewing their result, visitors are at your stand for minutes, not seconds.
That's time your sales team can use.
It Produces Branded Content
Every photo includes your logo and brand elements. When visitors share their photo, they're sharing your
brand with their network — organic reach you didn't pay for.
It Captures Leads Naturally
To receive their photo via email, visitors share their contact information willingly. No awkward clipboard
sign-ups, no forced badge scans.
The Technology Behind It
Our AI Photo Booth uses the latest generative AI models available on the market today. Unlike basic filters
or overlays, the technology creates a complete, photorealistic transformation — maintaining the person's
likeness while placing them in an entirely new scenario.
Each transformation is:
- Unique — no two photos are the same
- Brand-consistent — colors, logos, and visual identity are embedded in the AI prompt
- Fast — generated in under 15 seconds
- High-quality — suitable for social media, printing, and professional use
What's Included in Our Trade Show Package
- AI Photo Booth with the latest generative AI technology
- Custom AI theme designed around your brand
- Professional lighting setup
- Instant sharing via QR code and email
- On-site technician throughout the event
- Full setup and teardown — we handle everything
- Post-event gallery with all photos
Planning an AI Photo Booth for Your Next Event
How Much Space Do You Need?
The AI Photo Booth requires a minimum of 2×2 meters. We recommend positioning it at the edge of your stand
facing foot traffic for maximum visibility.
How Far in Advance Should You Book?
For major trade shows like MWC, ISE, or Shoptalk, we recommend booking at least 4-6 weeks in advance. This
gives us time to design and test your custom AI theme.
Can You Customize the AI Theme?
Absolutely. The theme is built around your brief — brand colors, concept, messaging. We create test images
before the event and you approve the final look.
Frequently Asked Questions
How does the AI transformation work?
Visitors stand in front of our camera, we take a photo, and our AI generates a complete transformation in
under 15 seconds. The result is a photorealistic image that maintains the person's features while placing
them in your chosen scenario.
Can we use it to capture leads?
Yes. Visitors enter their email to receive their photo, giving you a natural way to collect contact details
with full consent.
Do you work at trade shows outside Barcelona?
Yes. We're based in Barcelona but we cover events across Spain and Europe. We've worked at MWC, Shoptalk, ICE, Workday Rising, and many other events.
What if our internet connection at the venue is unreliable?
We bring our own connectivity solution. The AI processing works independently of the venue's Wi-Fi.
Make Your Next Stand the One People Remember
Trade shows are an investment. The difference between a forgettable stand and one that generates
conversations, leads, and social media buzz often comes down to one thing: giving people an experience
worth talking about.
Want to see what an AI Photo Booth could look like for your brand? Get in touch — we'll design a custom
concept for your next event.
